The Business Playbook — 5 Weeks of Business Mentorship 

SEPTEMBER COHORT LIVE
 
LIMITED SLOTS AVAILABLE

Book in JULY for EARLY BIRD DISCOUNT OF £1,495 price goes back up to £1995 from August


WEEK 1 — Advanced Email Outreach

Cold email is not about sending more. It's about sending smarter.

  • Decoding replies and responding to keep deals moving
  • Creating real urgency based on budget cycles, not pressure tactics
  • Reply templates for every scenario
  • Getting stalled deals back in motion

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WEEK 2 — Community and Content Strategy

Followers don't build businesses. Community does.

  • Defining your content pillars
  • Repurposing system to turn one piece of content into a week of posts
  • Growing your following while deepening trust simultaneously
  • Connecting your content directly to what you're selling
  • 30-day content calendar ready to execute

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WEEK 3 — AI in Your Business

If you're not using AI to run your business right now, you're working harder than you need to, slower than your competition, and spending money you don't have to.

  • Live build session — bring a real brief and build it in the room
  • Full AI tool stack walkthrough
  • How to brief AI so the output is usable straight away
  • Personalised AI tool map for your business
  • Prompts built around your specific needs

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WEEK 4 — Sales Meetings and Discovery Calls

The outcome of a sales meeting is almost always decided before it starts.

  • Pre-meeting research template for any prospect
  • Discovery call structure that qualifies and builds trust at the same time
  • Writing a proposal directly from your meeting notes
  • Handling objections — budget, timing, competitors, sign-off
  • Schedling next stage call/meeting for higher conversions

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WEEK 5 — Mindset and Leadership

Everything in weeks one to four falls apart without this one.

  • Building consistency through systems, not motivation
  • Handling rejection without it derailing your momentum
  • Decision-making under pressure
  • Applying corporate sales discipline to your own business
  • 90-day plan built with me — pipeline, targets, and weekly structure mapped out

 What else comes with the programme:

An active WhatsApp group that I'm actually in. A live responsive space where you can ask questions between sessions, get unstuck in real time, and build genuine relationships with the other people in the programme.

Signal brand intelligence updates direct from me. When I spot a company or brand that someone in the group could be prospecting, based on a product launch, funding announcement, new campaign, or market move, I send it directly to the group. 

Every session recorded and available to you permanently. Miss a session, want to revisit something, want to share it with a team member — it's all there and the access never expires.

Who is this for?

  • This programme is for you if you run your own business and your income is inconsistent or too dependent on one source.
  • If you've never had formal sales training and you've been figuring out how to find clients and close deals on your own.
  • If you create content but it doesn't seem to lead anywhere commercially.
  • If sales conversations make you uncomfortable and you don't know what to say when someone pushes back.
  • If you know AI exists but you're not really building your business on top of it.
  • And if you want more than a course, you want someone who's done it to sit in the room with you and work through your actual business.

All sales are final so please be sure when you confirm that you are ready to lock in and be an active participant in this program.