The Business Playbook — 5 Weeks of Business MentorshipÂ
Starts 3rd July, 6pm · 2 hours per week
I built my first real business by doing everything wrong first.
I spent seven years in corporate sales hitting seven-figure targets, sitting opposite C-Suite buyers at companies like Garnier, Tesla, and Siemens, and closing deals that most people spend a career trying to reach.
And then I left, and had to figure out how to take everything I'd learned inside a corporate structure and make it work when I was the business, the brand, the sales team, and the CEO all at once.
Nobody shows you how to take the discipline, the systems, and the commercial thinking from a corporate career and apply them to building something of your own.
I had to work that out myself and it cost me time, money, and a lot of deals I should have closed.
The 5 Week Business Mentorship Course is EVERYTHING I wish I'd had. If I did have access to this 3 years ago, all the success I've achieved in that time I would have been able to achieve in less than 1.
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WEEK 1 — Advanced Email Outreach
Cold email is not about sending more. It's about sending smarter.
- Decoding replies and responding to keep deals moving
- Creating real urgency based on budget cycles, not pressure tactics
- Reply templates for every scenario
- Getting stalled deals back in motion
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WEEK 2 — Community and Content Strategy
Followers don't build businesses. Community does.
- Defining your content pillars
- Repurposing system to turn one piece of content into a week of posts
- Growing your following while deepening trust simultaneously
- Connecting your content directly to what you're selling
- 30-day content calendar ready to execute
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WEEK 3 — AI in Your Business
If you're not using AI to run your business right now, you're working harder than you need to, slower than your competition, and spending money you don't have to.
- Live build session — bring a real brief and build it in the room
- Full AI tool stack walkthrough
- How to brief AI so the output is usable straight away
- Personalised AI tool map for your business
- Prompts built around your specific needs
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WEEK 4 — Sales Meetings and Discovery Calls
The outcome of a sales meeting is almost always decided before it starts.
- Pre-meeting research template for any prospect
- Discovery call structure that qualifies and builds trust at the same time
- Writing a proposal directly from your meeting notes
- Handling objections — budget, timing, competitors, sign-off
- Schedling next stage call/meeting for higher conversions
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WEEK 5 — Mindset and Leadership
Everything in weeks one to four falls apart without this one.
- Building consistency through systems, not motivation
- Handling rejection without it derailing your momentum
- Decision-making under pressure
- Applying corporate sales discipline to your own business
- 90-day plan built with me — pipeline, targets, and weekly structure mapped out
I left a career where I was EN30 Under 30, had won Best Newcomer, and was hitting seven-figure targets — to start from nothing. No safety net, no team, no guarantee anything would work. What got me through wasn't talent or luck. It was a specific way of thinking about rejection, about consistency, about leading yourself when there's nobody else in the building.
What else comes with the programme:
An active WhatsApp group that I'm actually in. A live responsive space where you can ask questions between sessions, get unstuck in real time, and build genuine relationships with the other people in the programme. I answer. I engage. It's not managed by an assistant.
Signal brand intelligence updates direct from me. When I spot a company or brand that someone in the group could be prospecting, based on a product launch, funding announcement, new campaign, or market move, I send it directly to the group. Real, actionable leads from someone who knows how to read the commercial landscape.
Every session recorded and available to you permanently. Miss a session, want to revisit something, want to share it with a team member — it's all there and the access never expires.
Who is this for?
- This programme is for you if you run your own business and your income is inconsistent or too dependent on one source.
- If you've never had formal sales training and you've been figuring out how to find clients and close deals on your own.
- If you create content but it doesn't seem to lead anywhere commercially.
- If sales conversations make you uncomfortable and you don't know what to say when someone pushes back.
- If you know AI exists but you're not really building your business on top of it. And if you want more than a course, you want someone who's done it to sit in the room with you and work through your actual business.
All sales are final so please be sure when you confirm that you are ready to lock in and be an active participant in this program.
